1. All entries must have marijuana law reform as the primary subject and include NORML's URL (norml.org) within the movie.
2. All entries must be in Flash or digital video and can either be an swf file or a link to a video on YouTube.
3. Flash Entries must be less than 4 Megabytes.
4. Authors must own rights to all text, images and sounds (non-copyrighted images on the NORML site are okay)
5. An swf file or link to a video must be received by the deadline time to be eligible. Email to media@norml.org.
6. Any number of entries are welcome.
7. Finalists will be required to provide an swf and/or digital video file (uploadable to YouTube/MySpace) with low compression directly to NORML.
8. Entries must be received no later than January 15, 2009 at 11:59 p.m ET.

Submission Info
Include in the submission email your name and email address. Indicate if you want your email address and/or web site mentioned online. To submit your entry, email an swf or link to a YouTube video to media@norml.org.

Library from NORML
Email media@norml.org for graphics you can use or feel free to grab anything from the NORML Ad Gallery.

Prizes

• Grand Prize $3,500
• 1st Prize $2,000
• 2nd Prize $1,000
• 3rd Prize $750
• Runner-ups (Ten $275 prizes will be awarded!)

Ad Campaign’s Basic Message and Possible Themes/Narratives for NORML

Message: Submission for this year's ad contest should highlight the 20-million+ pot arrests that have occurred since 1965. Outrage at 20 million cannabis-related arrests and their huge human and financial costs, 9 out of 10 arrests for simple possession.

Possible Themes/Narratives (mused about one day, after 4:20…):

• What if President-Elect Barack Obama had been one of the 20 million Americans busted for pot?
• What if someone you knew were the 20-millionth cannabis arrest in America? What if I were the 20-millionth cannabis arrest? What would the consequences and penalties be?
• A mock game show where the contestant ‘wins’ the 20-millionth arrest for cannabis.
• An Ed McMahon-type fronting for a sweepstake company arrives along with the SWAT team to ‘congratulate’ the ‘winner’ of the 20-millionth cannabis arrest.
• A band of well-meaning, but kind of naďve group of cannabis consumers competing for the honor of being the 20 millionth citizen arrested for the sacred and healing plant.
• A take-off on your favorite cop/crime/lawyer TV show where, you know who gets busted!
• A mock newscast where the 20 millionth arrest for cannabis is, well, news.
• Or create something in a video format that no one else has ever thought of, something that drives home the enormity of this social disaster called ‘Marijuana Prohibition’, something that will never change until the American people say to themselves, “Enough! 20 million marijuana arrests is way more than Enough!”…and then the people must say the very same thing to their elected officials.