In 2002, the NORML Foundation launched a multi-media broadcasting campaign featuring New York City Mayor Michael Bloomberg saying, "You bet I did. And I enjoyed it," when asked by a journalist if he'd smoked marijuana. The tagline for the campaign, launched at an April 9 news conference in New York, is "It's NORML to smoke pot."
View a highlight video of news coverage that the ad campaign received.
The NORML Foundation is a nonprofit educational foundation that works to educate the public about the costs of marijuana prohibition and the benefits of alternative policies.
NORML and the
NORML Foundation: 1600 K Street NW, Suite 501, Washington
DC, 20006-2832
Tel: (202) 483-5500 • Fax: (202) 483-0057 • Email: norml@norml.org